Week 3

1. In two paragraphs explain why a customer centric Web site design is so important, yet so difficult to accomplish

In order for a website to be effective it must allow for viewers to effectively grasp the information being expressed. If the design of the webpage deters people from continuing to access the page, then this has done little to support the business, however lost potential buyers. Therefore the page must be appropriate and have a very clear target audience so there needs can be met and the webpage can be used to enhance the business.

There are a number of reasons why it is so difficult to get website design right; three specific reasons are listed below

-Colour Schemes

-Screen Resolutions

-Intuitive Navigation

Customers must enjoy and be able to effectively navigate around a webpage. There are hindering factors that affect this, as I mentioned above so therefore if these factors are taken into consideration. However despite this it is still extremely hard to establish.

3. Write three paragraphs to briefly describe the things that Real Estate Agents can best accomplish through (1) their web sites (2) Mass media advertising (3) Personal contact

A website for a real estate business needs to give an effective means to potential buyers to access the initial information regarding the properties they may be seeking. This will allow potential buyers to eliminate properties which appeal to them and those that don’t. This website needs to display current and updated information which reveals houses that have been sold, which agent to contact, a website alone cannot sell something as big as a house, but it can spark enough interest to put a customer in contact with an agent that can.

Mass advertising needs to get spark enough interest in that agency to get a potential customer to look at a website or newspaper to see what properties are available through them. Mass advertising is essential in real estate as it gets that company name circulated.

Personal contact in real estate is where the deal is finalised. The agent needs to take a potential customer from looking at a house online to the point where they want to buy that house. Personal contact is indeed important as a client has to feel comfortable dealing with the agent and agency.