Week 2

Week 2

a) What are the four main points Michael Rappa makes about search? Please write them on your blog page.

Firstly, Michael Rappa acknowledges that there is a vast amount of data on the Internet, the task of searching through all of this is certainly not a small one. There is no need for people to delete inappropriate or outdated information when they update because of the large range of storage now available. This identifying Rappa’s point, that there is excess information on the net.
Rappa discusses an approach that many businesses take advantage of. This involves businesses paying money to have their website display at the top of the list of search results. There is a responsibility with the search engine operator to let users know that these results are paid though, and many users will disregard a website in the paid results area.
Another point raised by Rappa was the question must be raised as to whether the result a search engine is returning is actually relevant. Although Google makes many attempts through the application of money and man power, search engines still have a lot of data to search through to give you your results.
‘Search engines cannot cache everything’. There is just way to much information being created and being placed on the Internet every day for even the world’s most powerful computers with the fastest connections to keep up. The problems that arise from this include, if you are searching for something in particular you may not be able to find it, or finding information that is appropriate maybe almost impossible.

b) Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There are no right or wrong answers here; I just want your opinion.

 One topic I found very interesting was the development of the Google Chrome browser and the Android mobile phone platform. Marissa's comments stating that they had plans for these products for a long time, but would not implement them until they had the right resources and staff. This led to another very interesting point about the type of people Google hire, how they not only look for talented people, but also imaginative people with an X factor.

Another interesting topic was based around Google's search and how different strategies could be used to make money off this service. The concept of paying a very small micro transaction for search is an interesting one, considering how many searches are made per person per day even a cost such as one cent would make millions of dollars for Google. People however do not like the concept of paying for something like that, which is why Google have turned to ad's. Marissa's discussion about advertising and Google's revolutionary approach to advertising was very interesting.

Part 2 - History of the Internet


a) The 6 webs are listed below


Far Web- The web that you see from further away, Such as Internet access on your TV via Gaming Consoles or Internet enabled T.V's

Near Web- The web you access using things close to you, Such as a laptop or desktop machine.

Here Web- This is the web that is immediately accessible to the person.

Weird/Voice Web- This web is probably the one web of the six that has not yet come to be. This web takes the web from something that you go to physically to something you can use while driving, running or riding a bike. This is a web where you can access it using your voice, without the need for a screen or keyboard.


B2B- This web has no user interaction.  

D2D- Device to Device is the concept of machines working together to create a digital version of itself by using sensors and other devices.

b) Could there be more?

I think that the way in which technology continues to advances and revolutionise that there is the possibility for more as we continue to progress into the future.

c) What does it mean for business?

It means that for businesses already using an online presence or entering into to this market they can effectively use each of the webs to target specific audiences. As the presence of the web becomes significantly more apparent it allows businesses to remain competitive an ‘up with the times’.