Week 4
1) Looking at the site usage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
A single visit or a 'hit' is a user’s complete stay on the website, from the time they load the first page to the time they leave. Websites are made up of a number of different pages, as a user navigates around different pages within the website they generate page views, this statistic measures the views of each individual page. Pages/Visit, or pages per visit measures how many pages a viewer looks at before they leave. This leads onto the "Bounce Rate" which measures how many users leave the website without viewing anything more than the first page.
2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
URL - Uniform Resource Locator
Search Engine
A single visit or a 'hit' is a user’s complete stay on the website, from the time they load the first page to the time they leave. Websites are made up of a number of different pages, as a user navigates around different pages within the website they generate page views, this statistic measures the views of each individual page. Pages/Visit, or pages per visit measures how many pages a viewer looks at before they leave. This leads onto the "Bounce Rate" which measures how many users leave the website without viewing anything more than the first page.
2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
URL - Uniform Resource Locator
Search Engine
Referring Websites
3) What was the most popular web browser used to access the site?
Internet Explorer 3,830 50.32%
Safari 1,547 20.33%
Firefox 1,501 19.72%
Chrome 699 9.18%
Opera 8 0.11%
Internet Explorer 3,830 50.32%
Safari 1,547 20.33%
Firefox 1,501 19.72%
Chrome 699 9.18%
Opera 8 0.11%
o As these statistics indicated internet explorer is by far the most popular
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
This website can track a great deal of things about the user including, their location, Browser type, how long they spend on the website, what they do on the website and many other things. What this website cannot track is user’s age, gender or preferences. This means the data cannot be used to determine if the scope and target audience for the website is correct.
6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.
High bounce rate: A lot of users are visiting the page and leaving straight away.
Key words: Stand alone words that are used to describe the website.
Average Page Depth: The average amount of pages a user views in one visit.
Click through rate: The number of clicks a add gets compared to its views.
Click: The action of clicking a link, takes you to a new page
Cookie: A small file stored on the local computer containing information for the website to utilize.
Impression: The effect of a website over the user.
Hyperlink: Used to navigate a user to a new URL
Navigation: The menu system of a website, this is made up a number of hyperlinks that allow the user to move around the website
Page view: an individual view of a specific page.
Session: A single connection to the website, the total time the user is viewing the page.
Unique Visitors (or Absolute Unique Visitors): Each unique visitor to the website, many users have multiple visits to a site. This statistic only counts them once
URL: Uniform Recourse Locator, Allows people to access websites without having to remember the websites digital address (IP Address)
Visitor: A person who accesses the website.
Visitor Session: A Visitor’s total time on the website
Comparison shopping: Comparing prices of different websites to get the best deal.
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
This website can track a great deal of things about the user including, their location, Browser type, how long they spend on the website, what they do on the website and many other things. What this website cannot track is user’s age, gender or preferences. This means the data cannot be used to determine if the scope and target audience for the website is correct.
6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.
High bounce rate: A lot of users are visiting the page and leaving straight away.
Key words: Stand alone words that are used to describe the website.
Average Page Depth: The average amount of pages a user views in one visit.
Click through rate: The number of clicks a add gets compared to its views.
Click: The action of clicking a link, takes you to a new page
Cookie: A small file stored on the local computer containing information for the website to utilize.
Impression: The effect of a website over the user.
Hyperlink: Used to navigate a user to a new URL
Navigation: The menu system of a website, this is made up a number of hyperlinks that allow the user to move around the website
Page view: an individual view of a specific page.
Session: A single connection to the website, the total time the user is viewing the page.
Unique Visitors (or Absolute Unique Visitors): Each unique visitor to the website, many users have multiple visits to a site. This statistic only counts them once
URL: Uniform Recourse Locator, Allows people to access websites without having to remember the websites digital address (IP Address)
Visitor: A person who accesses the website.
Visitor Session: A Visitor’s total time on the website
Comparison shopping: Comparing prices of different websites to get the best deal.
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